Scam type
AI voice clones and deepfakes
A few seconds of someone's voice, taken from a video or a call, is enough to clone it. Scammers use cloned voices to fake an emergency, and face swapped video to fake a call from a person you trust. Hearing or seeing someone you know is no longer proof that it is them.
How to recognise it
- An urgent call from family asking for money, from a number you do not know
- Pressure not to hang up and call them back
- A video call where the person avoids a question only they could answer
The 2 guides
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How a 3-Second Voice Sample Becomes a Scam in India
47% of Indian adults have been hit by AI voice cloning scams. How fraudsters clone your voice from 3 seconds of audio, and how to defend your family.
Do this now
- 1. Hang up and call back On their real saved number, never the incoming one.
- 2. Ask something only they know A family safe word beats any voice you recognise.
-
Deepfake Scams India 2026: Spot and Survive
How deepfake scams work in India: sextortion, fake CEO orders, family-emergency fraud, the red flags to spot them, and what to do if targeted.
Do this now
- 1. Capture evidence first Every post, URL, handle and timestamp, before reporting.
- 2. File a platform takedown Meta, Instagram, X and YouTube have dedicated routes.